Disney + Creative Direction

The Crossover (series) 2023 - Campaign

I had the incredible opportunity to develop the visual look for Disney Plus’ new series, The Crossover, which focuses on twin basketball-playing high school brothers, who have diverging dreams and family drama. Channelling old Nike ads, classic sports shows, while adding some edge, grit, and moodiness, we created an integrated graphics style, with rotoscoped scenes, dollying cameras, hand-drawn playbook overlays, and a dynamic main title treatment.

My team and I implemented this approach on two different main trailer cuts and a teaser, crafting an effective way for the narrative, branding, and copy to flow. We’re really happy with the way this campaign came to life. Watch the full pieces below.

Disney Plus Trailer (1 of 2)

Teaser, First Look

Mickey: The Story of The Mouse - OOH Spots

The first of several Disney + projects in the works. I led a team designing, editing and building motion graphics to create a seres of 7 OOH spots of different lengths (10, 15 and 30 seconds), to be shown in airports (including LAX, BUR, John Wayne) and digital billboards in major cities, promoting the excellent, new Disney + documentary, Mickey: The Story of The Mouse, premiering Nov 18, 2022. Challenges included creating captivating, eye catching pieces without audio, in a variety of orientations.

FX - Justified: City Primeval (2023) - Art Direction

The Title Says It All - IG Grid Takeover

I'm excited to share some of the social media work I created for Justified: City Primeval on FX. As the Senior Art Director, I worked with a great team, building 9-grid takeover for Instagram to whip up excitement for the new series, introduce all the new characters, and immerse our audience in the a grungy, soulful Detroit. Each stylized "letter" reveals a character and plays a video piece reel about them.

Justified - IG Quizes

Justified - IG Grid Disruptor, Countdown Cards

HULU - Art Direction

**2020 Oscar Winners Back Catalog IG Stories for Hulu Brand Social**

To wrap up the 2020 Oscars, I built this set of Instagram stories to bring awareness of Hulu’s deep catalog of quality movies and the many titles that feature the Oscar winners earlier in their careers. I conceptualized, designed and art directed this series.

PEN15 Emmy Fashion (Social)

To celebrate the multiple Emmy nominations of Hulu’s junior high comedy Pen15, I pitched this playful instagram post where I dressed the show’s 13 year old stars in hypothetical Emmy dresses set in their bedrooms and asked Hulu’s social media followers to vote on their favorite look. I conceptualized, designed, and art directed this.

The accompanying copy stated:

It’s the biggest night of their lives (besides the school dance). That’s right: Maya and Anna are headed to the #Emmys tomorrow, but they need your help turning a look: comment below with your favorite!

HULU - VERONICA MARS - Art Direction (Social)

As the Art Director of social on Hulu’s ***Veronica Mars***, the acclaimed 2000s high school detective drama, starring Kristen Bell, I used show colors, fonts and footage to create a look that united the entire feed and blended the three classic seasons, newly available on Hulu, with the debuting, more mature Season 4. My team conceptualized different types of posts, one-off features and content buckets. Our Instagram account grew to **248k** followers and Twitter to **84K** followers.

VERONICA MARS - Marshmallow Academy Instagram Takeover

In the lead up to Veronica Mars Season 4 Launch, my team designed an interactive instagram sleuthing game that took over the feed for a full 4 days. A big part of the show focuses on Veronica and her dad Keith’s detective work, so we created a 12 panel grid of clues that was paired with mysterious copy, guiding users to a series of show-related questions. An IG story would introduce a theme that would connect the days’ clues together. The first 10 winners’s handles were featured our end of day IG story and these users were also given access to our “Favors For Friends” private instagram account, loaded with exclusive, behind the scenes photos and videos. I art directed and edited the IG infeed grid and secret account content. Since the game clues were pulled from from seasons 1-3 (shot in the early 2000s), we used practical materials like manilla folders, papers, polaroids and paper clips with some modern items like emojis and a cell phone.

VERONICA MARS - ZODIAC SOCIAL FEATURE

One especially fun project for Veronica Mars, was creating an astrology zodiac, assigning each character to a sign based on their character traits. I designed and art directed these assets, which ran on in the show’s instagram feed, in 12 IG stories, and in a 12-part twitter thread. Fans weighed in with their thoughts.