Creative + Art Direction

Scroll through this page for a selection of elements that I’ve creative directed (or art directed) for NETFLIX - Product Creative Studio.

A selection of recent Netflix trailers and product and digital pieces I worked on as a creative or art director, leading from development to design to animation to finishing, collaborating with editors, producers and show teams.

Each clip links to the full trailer video.

Never Have I Ever - S3 - Main Trailer

Click to play full trailer.

Role: Creative Director/ Motion Lead / Design/ Animation

For the third season of Mindy Kaling’s hit young adult comedy, Never Have I Ever, we refreshed the series’ existing look, updating the color palate and mood to match the girly, teenage confusion that the main character, Devi, experiences. We used organic paper textures and stop motion-esque animation style to convey the imperfections, missed steps, and humor of the characters and transition between copy cards and scenes. I guided the graphics team through design, style frames, and production.

Cheer Season 2 - Main Trailer

Click to watch the full main trailer

Role: Creative Director / Motion Lead / Design / Animation

For the Cheer S2 main trailer, we updated the first season’s look and feel, keeping a simple, clean, angled type integrated into rotoscoped shots of the hit documentary series. We got to work on some fun, tumbling tracking shots. This spot is one of my favorites.

Narcos Mexico - Season 3 - Full Campaign

Narcos Mexico S3 - Date Announce + Narcos Mexico S3 - Main Trailer

Click to view the Date Announce

Role: Art Director.

For this spot, my team and I developed and animated the dreamy, baroque influenced graphic look, filled with easter eggs for this spot which highlight the 90s decadence of the 3rd and final season of Narcos Mexico.

Click to watch the full main trailer

Role: Art Director

For the main trailer, we kept the graphics simple so that the clips could do the talking. That said we wanted our cards to feel electric and be legible. As the art director, I assisted the CD in the spot’s design development and animation.

King’s Past: The Narcos Legacy Featurette

Click to view the full legacy piece

Role: Co-CD/ Motion Lead/ Design / Animation
As a farewell to the entire Narcos franchise, my co-CD and I developed a world of custom maps, faux documents from the show, and transitions between clips of all 6 Narcos kingpins that were featured throughout the series. Our maps moved between Colombia and Mexico and illustrated the routes taken and the damage done. All in all, it was one of my favorite pieces to work on.

Big Mouth - S6- Main Trailer

Click to play the full trailer Role: Creative Director / Motion Lead/ Designer / Animator This season of Big Mouth is focused on family and the big impact that it has on shaping adolescence, so we created the proverbial Big Mouth living room and m

Click to play full trailer

Role: Creative Director / Motion Lead/ Designer / Animator

Season 6 of Big Mouth is focused on family and the big impact that it has on shaping adolescence, so we created the proverbial Big Mouth living room and mantel, featuring old family photos, ephemera, and frames in the graphic trailer cards. It was a wild ride!

Love, Death + Robots - Volume 2 - Redband Trailer

Click through to watch the full trailer

Role: Art Director

Developed and led the animation team to create stretchy, edgy graphics and transitions for David Fincher’s animation anthology series. This spot won a 2021 Silver Clio and a 2022 Silver Pro Max North America award.

The Upshaws - S2 - Full Campaign: Lookback, Teaser + Main Trailer

Click to view the Main Trailer.

Role: Creative Director/ Motion Lead / Animation
We updated and refreshed the season 1 look for this family sitcom, keeping the look and feel on brand, while infusing humor and personality into the typography.

Atypical - Season 4 - Main Trailer

Click to watch the full main trailer

Role: Creative Director/ Motion Lead

For the final season of the beloved young adult show Atypical, my team and I created original cel animation illustrating the story of Little Dude, a hand drawn avatar for the main character Sam. In this season, Sam leaves the nest so we wanted to bring his journey to life in the animations which illustrate his growth, love of penguins, and eventual journey to Antarctica. Our map concept and our illustrations were loved by the client and show team and were adapted and implemented into the season’s key art campaign.

Human Resources - S1 - Teaser

Click to view full Teaser

Role: Art Director

Worked with the CD/Motion Lead to develop faux corporate animations for this graphics heavy teaser for the spin off of Big Mouth

Additional spots I worked on:

Lucifer S5 Part B (Art Director)

Worked with the Creative Director in revamping the GFX look for this season and managing the graphics team.

Tom Papa - What A Day (Creative Director/ MoGraph Lead)

Developed, designed and animated the trailer graphics for this hilarious comedy special.

Gentefied S2 (Creative Director)

Developed the tone, look and guided graphics team, fleshing out the visual narrative

Monsters Inside: Billy Milligan Doc Series (Creative Director)

Winner of the 2022 Silver Pro Max North America award for Best Documentary Series trailer. Developed the look + tone and guided the graphics team, fleshing out the visual narrative.

Grace + Frankie S7 - Main Trailer (Creative Director)

Refreshed the existing visual promo look for the final season, led the graphics team through design, animation, and production

Gabriel Iglesias: Stadium Fluffy - Main Trailer (Creative Director)

Developed the look and tone of the graphics for this epic, stand-up special. My team created the logo and type treatment that was adapted into key art and social materials.

Hasta Que Nos Volvamos a Encontrar (Creative Director)

Collaborated with Netflix Latin America team on this trailer and teaser for this Peruvian film.

Big Mouth S5 (Art Director)

Worked with the CD to develop the visual look and trailer GFX for the S5 campaign